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Coley Porter Bell

Agency Profile


  • Branding
  • Brand Implementation
  • Brand Strategy / Management
  • Corporate Identity
  • Corporate Identity
  • Naming
  • Digital
  • Digital Strategy
  • Graphic
  • Books & Literature
  • Interior
  • Corporate / Office
  • Leisure
  • Restaurant / Hotel
  • Retail
  • Other
  • Advertising
  • Copywriting / Editorial
  • Research / Trend Forcasting
  • Packaging
  • Branding / Naming
  • Branding / Naming
  • New Product Development
  • On Pack Promotions


  • Arts
  • Business to business (B2B)
  • Construction and property
  • Finance
  • FMCG
  • Food and drink
  • Health
  • Leisure
  • Retail
  • Telecoms
  • Tourism



Date established


Company type

Limited Company

Registration number


Head office

Sea Containers
18 Upper Ground
South Bank

Contact details

t: 020 3193 2600
e: hello@cpb.co.uk
w: www.coleyporterbell.com

Who we are

CPB is a leading strategic brand design consultancy in the UK. We have 35 years' experience of bringing fresh thinking to brands based on a deep understanding of consumers and markets. We offer expertise in packaging, identity, retail environments, digital, naming and innovation. As part of the WPP and in turn, the Ogilvy group, we are represented in 120 countries and have direct access to specialists in all areas of communication. This enables us to draw on best practice and thinking from both global and local markets alike.

What we do

Seduce the subconscious, and convince the conscious. We leverage neuroscience to create Beautifully Persuasive brands that grow.

We’re big fans of neuroscience at Coley Porter Bell. It helps us see how most of our decisions are made, in an instinctive, rapid-response way called ‘system 1’. It’s in system 1 that 90% of the information influencing us is visual. Later, we rationalise our decisions in our ‘system 2’ brain - or the reflective, logical part. We believe that as brand owners, strategists and designers, we need to create brands that can both seduce
the subconscious (system 1) and convince the conscious (system 2).

At Coley Porter Bell, we leverage neuroscience to think differently, more visually. Our Visual Planning process addresses both systems in the brain, helping us to create brand strategies and identities that add real value, create loyalty and ultimately grow your brand and bottom line.

New business contact

Sarah Cameron

Head of Marketing
t: +44 (0)207 559 572
e: sarah.cameron@cpb.co.uk

Overseas Markets

Europe - Eastern
Europe - Scandinavia
Europe - Southern
Europe - Western
Far East
Middle East
North America
Russia and Former Soviet Union States
South America

VAT number


Date joined DBA

October 1986

Awards won in last 3 years

Benchmarks Award
DBA Design Effectiveness Award
Design Week Award
Marketing Design Award


Design Business Association
Design & Art Direction (D&AD)