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Design4Retail Ltd

Case Studies

Brand & Retail Identity

Client

Hammonds

Project Launch Date

July 2015

Design Disciplines

  • Branding
  • Interior

Summary

Curating a brand & retail identity for Hammonds, a fitted furniture company in Leicestershire.

Problem

To celebrate 90 years in the industry, Hammonds wished to launch a new identity and retail concept to honour their company. With such a rich history, D4R needed to design a concept which was contemporary and accessible whilst also considering key brand drivers already laid out.

Approach

We were tasked with each stage of the project from consultancy through to conceptual design, finalising the works with production and installation. Our 2D team created a new storytelling identity for the brand, focusing on narrative, tone of voice and brand communication, elevating their position with a fresh approach to the retail environment. The newly launched showroom encompasses this branding within textured and tactile room sets, an inspirational design hub and emotion-led graphics.

Result

D4R successfully took the ethos of the Hammonds brand – authentic, heritage-focused, reliable – and transferred these to the revamped showroom. The strong brand messaging provided an authoritative stamp and brought the Hammonds brand back to life at their flagship showroom.

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Carnaby Street Flagship

Client

Too Faced

Project Launch Date

November 2017

Design Disciplines

  • Graphic
  • Interior

Industry Sector

  • Health

Summary

D4R have curated a powerful global concept for esteemed beauty retailer Too Faced. Packed with flawless retail design and quirky brand identifiers, the retail spaces are immersive playgrounds for fans of the beauty retailer.

Problem

Too Faced aspired to bring their fun, feminine and beautiful brand to the UK; opening concessions within department stores and allowing consumers to come face-to-face with the full product range in an experiential playground.

The retail concept for their brand needed to tell the story of the game-changing brand, utilising their digital identity and manifesting this into the physical space for a wide range of fans.

Approach

D4R formed a close relationship with the team at Too Faced to realise their vision for physical retail in the UK. We designed a concept which would highlight the unabashed playfulness of the brand, firstly creating concession spaces which sparkled with Too Faced glitter and offered test and play experiences for consumers.

The success of the concessions allowed us to curate designs for their first own-store in Carnaby, London. Filled with oversized quirky products, social media cues and immersive experiences, the store reflects the true nature of the Too Faced brand to UK retail.

Result

“Working with D4R has been a tremendous experience. The team was very open to feedback and proposed creative solutions when faced with design challenges. Overall this has been a great journey and partnership. We feel now that D4R is an extension of our own team and we look forward to continuing our collaboration.”

Global Visual Merchandising Manager, Too Faced

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Harrods House of adidas

Client

adidas

Project Launch Date

July 2016

Design Disciplines

  • Graphic
  • Interior

Industry Sector

  • Fashion

Summary

D4R designed, developed and installed the remarkable ‘House of adidas’ situated on Harrods 5th floor. Unifying the vast range of adidas product within one powerful brand space, the installation is in keeping with the best of retail which London’s most prestigious department store has to offer.

Problem

adidas desired to create a space within Harrods which personified the rich history of the brand and showcased various product collections stylishly. The final design concept needed to be in-keeping with the sophistication of the department store, whilst also adhering to global design principles from the sportswear brand.

Approach

Customer journey and impactful brand personality were at the forefront of our minds when designing the House of adidas space. We worked with the adidas team to produce designs which focused on putting the shopper first, inviting them to interact with the digital-friendly central footwear area, the visual merchandising hotspots and the premium fitting rooms.

Throughout the space, sightlines are drawn in various directions as visual features entice a consu,ers eyes to 3D LED category signs, stunning fabric banners and vertical LED light panels which provide a subtle glow. In order to achieve this stunning visual representation of adidas within Harrods, the entire ceiling, services and all perimeter walls were removed and re-instated to ensure maximum height and space.

Result

"The D4R team are a major contributor to the successes of adidas branded space in our Sports Retailers. We use them as a benchmark for service levels due to their ‘over and above’ level of commitment to our brand."
– Project Manager, adidas

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Kuwait Store Design

Client

Shoebox NY

Project Launch Date

July 2017

Design Disciplines

  • Branding
  • Graphic
  • Interior

Industry Sector

  • Fashion

Summary

Designing a retail identity for high-end footwear brand Shoebox NY’s store within the 360 Mall, Kuwait.

Problem

As a high-end footwear brand, Shoebox are committed to fashion and consumer expectations require that the brand maintain a roster of quality brands in their store. As well as this, malls are instrumental in Middle Eastern retail, offering more than just a shopping encounter. Taking these considerations into account, we set to create a retail identity for Shoebox NY which exceeded expectations.

Approach

With a brief guideline of how the brand desired to elevate themselves with their retail design, we set about creating a space for Shoebox to present themselves as leading footwear suppliers. We opened up the front of the store with sheer glass windows, allowing full visibility into the store. A mixture of the marble-backed fixtures, custom made dusky pink furniture and quality unitary highlights the premium nature of the brand whilst neon signage and shelf toppers with hand drawn women offers a sense of playfulness.

Result

D4R have designed a luxurious footwear store for Shoebox NY which appeals not only to the premium nature of the brand, but also to the mall environment and the consumers whom dwell there.

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Promotional Pop-Ups

Client

Charlotte Tilbury

Project Launch Date

July 2018

Design Disciplines

  • Exhibitions
  • Graphic

Industry Sector

  • Leisure

Summary

Curating exciting and beautiful promotional sites for cosmetics brand Charlotte Tilbury.

Problem

Charlotte Tilbury desired to take their ‘red carpet ready’ brand persona and manifest this into physical retail, utilising travelling pop-ups and promotional spaces within prestigious department stores. We had to become well acquainted with global guidelines in order to adapt these for fast-paced promotional designs.

Approach

Utilising account management, our design studio, technical development and project management, took the brand guidelines and transformed these into unique spaces, each brimming with rose-gold glamour. Signature Hollywood lighting, oversized product installations and social media moments fill the spaces, with a quirky experiential element added in each time.

Result

D4R have achieved the brief of creating social media buzz around short-lived promotional sites for Charlotte Tilbury, reflecting the brand with the use of meticulous design, quality materials and exciting installations.

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