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Studio Jo and Co

Case Studies

SuperYacht Brochure

Client

H2 Yacht Design

Project Launch Date

November 2016

Design Disciplines

  • Graphic

Industry Sector

  • Leisure

Summary

H2 Yacht Design are one of the worlds leading Yacht companies. The last two years has seen them go from strength to strength. Along with clear recognition amongst their peer group the company had benefitted from a heightened media profile both in the UK and beyond.

Problem

We were approached by H2 to redesign their corporate communications collateral. H2 wanted a printed piece designing that would solidify their current market position while also reflecting their status as a leading designer of luxury yachts.

Approach

To reflect product synergy we produced a memorable Lookbook  that would do the company and their bespoke end product justice. With this in mind we produced a 128 page case bound book.

Result

The finishing was subtle but memorable. The use of Fedrigonis Inspira Saggezza gave a beautiful waxy waterproof effect and feel. This was then combined with a special platinum deboss to conclude the project with a memorable end product.

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The beauty of destruction

Client

S Evans & Sons

Project Launch Date

March 2016

Design Disciplines

  • Branding
  • Digital
  • Graphic
  • Other

Industry Sector

  • Industrials

Summary

A complete rebrand and repositioning for a demolition business.

Problem

Family owned demolition business S Evans & Sons approached us to look at their brand and marketing materials. They did not have a website and the visual identity that was used had been developed when the business was predominantly working with scrap metal. It was tired, outdated and not reflective of who they were.

Approach

We repositioned the business by developing a visual identity that gave a nod to demolition, the area in which they specialise.

We utilised the imagery of wire trellising and meshing to give a unique visual look and feel. We developed this through a bespoke style of typography to be used throughout both on and off line marketing. This was developed to give the illusion of being formed out of a block of granite that was chipped away as part of the demolition process.

We produced a distinctive marketing brochure and used print to convey the fragmented look of demolished materials through a combination of die-cuts and folds. We wanted to take something that is often perceived as destructive and position it as something aesthetically pleasing. The multi-levelled cover reflected the layering of materials revealed as a building is demolished.

Working with photographer Dan Kenyon, we art directed an imagery suite that blended the spectacular with the functional to show the gritty reality of the job. In addition to this we designed a fully responsive website, stationery, e-marketing and vehicle livery.

Result

The work won the following awards at the 2016 Transform Awards Europe:

Gold for Best Use of Typography
Gold for Best Visual Identity Industrial and Basic Sector
Silver for Best brand development project to reflect changed mission/values/positioning

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The No-Joke Book

Client

Cornerstone Barristers

Project Launch Date

June 2015

Design Disciplines

  • Graphic

Industry Sector

  • Professional Services

Summary

We designed a stand-out marketing piece that would promote this Gray’s Inn set’s Licensing practice area.

Problem

As with many pieces produced in the legal sector previous incarnations had been wordy and forgettable. We studied the market and saw an over reliance on a mass of legalese and high word counts.

We wanted to turn the traditional approach on its head. We had to consider who would instruct a licensing barrister and then consider a conceptual hook that would resonate with them, not baffle them with jargon.

Approach

We took the concept of the old Tommy Cooper joke ‘a man walked into a bar’ and used it as a start point. However rather than finish the ‘joke’ with the traditional punchline we inserted a fresh punchline relating to an area of licensing law and an issue that affected it.

We wanted to keep the copy pithy and punchy. We  developed a series of bespoke illustrations that enable brand development of the distinctive ‘pink dot’ in the Cornerstone visual identity.

Result

The piece was awarded Gold for 'Best Corporate Brochure/ Promotional Literature' at the Roses Creative Awards 2015.

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