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Valiant Design

Case Studies

Building a workwear brand

Client

Rokwear - SMI Group

Project Launch Date

April 2016

Design Disciplines

  • Branding
  • Digital
  • Graphic
  • Packaging

Industry Sector

  • Business to business (B2B)

Summary

Rokwear wanted branding and packaging that attracted new customers and communicated the Rokwear story, quality and expertise. So Valiant set to work to reposition their product range as the "go to" workwear brand and to disrupt the established brands.

Problem

The Rokwear brand was fast building a reputation for exceptional quality and durability within the competitive workwear sector with their customers. However the existing identity just didn’t communicate the product’s brand values to prospective buyers and perception was still of a less effective own brand range. SMI Group, the innovators behind Rokwear, wanted the brand identity and packaging to be as attractive and desirable as established brands and become a larger part of their sales.

Valiant was appointed by The SMI Group, who own the Rokwear brand, to create a new brand style for Rokwear which could be applied across all workwear products, packaging and marketing materials.

Approach

To truly get under the skin of the Rokwear brand and their values we held an immersive workshop with their team. This enabled us to really understand what they believe differentiates them from their competitors, what’s important to them, what values they hold dear and how they want their customers and prospects to perceive them.

Armed with insight we were able to run some competitor analysis before rewriting the brand values and story. Only then could the visual development begin.

We designed and presented four different branding and packaging routes for discussion. There was an immediate favourite and we had one of those brilliant moments where the SMI team emitted an audible “wow”. We love that.

We then developed brand guidelines before applying the new style to everything from clothing labels, safety boots, packaging and energy drinks!

Result

The Rokwear brand is proving to be very successful. The company has grown more than 24% since the brand update and their own brand product has now surpassed sales of the well established workwear brands, attracting customers like Waitrose.

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Creating a brand and a business

Client

Rose McMonigall

Project Launch Date

March 2017

Design Disciplines

  • Branding
  • Other
  • Packaging

Industry Sector

  • Food and drink
  • Other

Summary

Rose McMonigall is an exciting silver gilt medal winning garden designer who appointed Valiant to help not just develop her brand and identity but also ideas for products to extend her proposition.

Problem

Rose was appointed to design a garden at Hampton Court Flower Show in 2016 through her work at Dipley Mill. However she didn't have her own business or identity and new opportunities were being lost. As a designer the opportunity to do projects is limited to your own time so we helped Rose develop other routes to grow her business and income from. Designing for a designer is always a brilliant opportunity, if successful it can lead to beautiful and effective work.

Approach

You will only ever get an idea of who garden designer Rose really is, if you have the pleasure of meeting her on a tour at Dipley or elsewhere. Her passion for creativity and adventure is infectious and when combined with her sharp intellect she captivates audiences. Learning about Rose enabled us to capture this in her brand identity. We also understood more about her time restraints and helped her with ideas of products to develop and sell to help supplement her design consultancy business. Her new website has had thousands of visitors since launch.

Result

Rose showcased a larger garden at Hampton Court Flower Show in 2017 winning a Silver Gilt medal. Due to her website and identity she has had significant press coverage - in her own name - multiple radio interviews and was featured on BBC2. Already two further commissions have been won and her profile has risen significantly. Her product range is under development.

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Increased sales through packaging redesign

Client

Nosh Detox

Project Launch Date

March 2016

Design Disciplines

  • Branding
  • Graphic
  • Packaging

Industry Sector

  • Food and drink
  • Health

Summary

The award winning Nosh Detox specialises in transforming health and well-being through scientifically, researched nutrition. In an increasingly crowded marketplace they needed to transform their brand and product packaging to increase visibility, market share and sales - so that's what we did.

Problem

Valiant was appointed by Nosh to reposition the brand and it’s growing product range in a market which had become increasingly crowded. UK consumers spent £1.5bn on juices and smoothies last year with 80% market share sitting with Innocent alone*. Consumer choice in health drinks is vast, both online and offline, with a lack of understanding of the real benefits (if any) of each. Nosh, a nutritional specialist, needed to improve awareness, increase sales and educate their potential customers. That’s where we came in.

Approach

Firstly we looked at the brand strategy. What was it communicating to it’s customers? Did they understand the benefits? Following research we devised a benefits-lead strategic approach – where Nosh clearly educated the consumer on the effects of each of its products through design and copy.

Of course, as part of our “immersion” process, the Valiant team tried everything from Nosh raw foods, raw smoothies and juices to truly feel the effects – which is why we have such a healthy glow! The “I will benefit you” approach formed the basis to our design application. We then had the very wonderful task of redesigning the full range of all juices, smoothies and raw foods. These are all being rolled out into production.

Result

The first stage of the brand labelling was launched at Lunch Exhibition and food experts loved the clean, personal approach. In fact a very famous store now wants to stock it. In addition Geeta Sidhu-Robb, the inspirational CEO of Nosh has reported significant sales increase in all products which has the new brand style packaging. A direct increase year on year "the packaging design has literally almost doubled sales".

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Increasing sales for a wine specialist

Client

Caviste

Project Launch Date

February 2017

Design Disciplines

  • Branding
  • Digital
  • Graphic
  • Other

Industry Sector

  • Food and drink

Summary

Caviste is a specialist wine merchant. They passionately seek out interesting wine producers across the world so they can introduce their customers to new and exciting experiences. Caviste appointed Valiant to refresh their brand and bring their online shop to life.

Problem

Independent wine merchants Caviste has two shops and had an underperforming online shop. They wanted to look at the best ways to raise their profile, expand their customer base, increase online sales and drive ticket sales for their events. Caviste appointed Valiant to work on their brand strategy, identity and marketing requirements to help them meet their objectives.

Approach

We kicked off the Caviste projects with our usual “Discover” workshops. These enabled us to get to really know the Caviste brand, the people, their values and their points of difference. Why would people choose to buy from Caviste instead of a supermarket? How can we get Caviste customers to understand the added value of a specialist rather than be enticed by supermarket discounts? It was clear the company needed a brand to reposition them as experts in their fields, specialists who deliver a personal service and help their customers find the very best wine for them. We did undertake some real product research at this stage – after all it’s all about knowing your customer!
We created a new brand identity for Caviste. Their previous old vine logo was often misunderstood, was unclear, messy, dated with limited appeal to the broader market they were seeking. The brand identity we’ve created for them is sharper, more stylish, positions Caviste as experts. It works far better online and on retail signage, bags and materials. We introduced a tagline “The Adventure of Wine” to represent the playfulness and excitement Caviste bring with their knowledge, passion and love of their wines. The branding is now being applied across all marketing materials, shop fronts, retail point of sale and on their new ecommerce website.

Result

The new identity has elevated the positioning of the Caviste brand. The design looks more premium and focused. The retail spaces have been rationalised and now present a cleaner, approachable space. The first phase of the new website is proving to be very successful with record sales in the first month of launch – January, the hardest month to sell wine in! By the end of February the new website sales had equalled sales for the whole of the previous year. In addition ticket sales have increased and the online process is saving the Caviste admin time in store. Events are easy to manage online and ticket sales have increased every month since launch.

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Launched a world-first for Sony

Client

Sony

Project Launch Date

July 2013

Design Disciplines

  • Digital
  • Graphic

Industry Sector

  • Business to business (B2B)
  • IT / Technology

Summary

3LCD laser projectors are a technological first for Sony - leading the industry as the world’s first combined 3LCD and laser technology projector.

Valiant was appointed to design the overarching creative to launch the world’s first 3LCD Laser Projector into the European market to generate awareness and sales.

Problem

How could we make sure our audience gave this brilliant Sony product more than a fleeting glance?

We needed to capture the innovation, engage the audience and differentiate the product in the marketplace. It needed to be clever, amusing and translate well across the multiple European markets.

Approach

After exploring many concept directions and covering the studio walls with ideas, Sony were inspired by our ‘See things in a new light’ direction. Our favourite advert of the three, titled “Dan & Dog”, was shot in the Valiant office garden, with Rudy, a borrowed terrier, and Dan our web guru proving his versatility again. Whoever said not to work with animals or children is clearly not entertained by the brilliant animal antics involved in trying to get a perfect shot.

The campaign delivered a series of different print adverts, web banners and emails all translated for each individual market.

Result

Amazingly everything was delivered within tight timelines to meet the first launch deadline and was incredibly well received by the markets. We continued to support Sony over the following months as the campaign rolled out.

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