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Agency Profile


  • Exhibitions
  • Conference / Trade Shows
  • Display
  • Interior
  • Corporate / Office
  • Domestic
  • Exhibition / Museum
  • Health
  • Leisure
  • Restaurant / Hotel
  • Retail
  • Urban
  • Product
  • User Insight


  • Construction and property
  • Education
  • Fashion
  • Finance
  • FMCG
  • IT / Technology
  • Media
  • Professional Services
  • Retail
  • Telecoms
  • Utilities



Date established


Company type

Limited Company

Registration number


Head office

13 Lonsdale Road
Queens Park
United Kingdom

Contact details

t: 020 3468 9222
e: info@quininedesign.com
w: www.quininedesign.com

Who we are

Quinine is a leading retail experience consultancy. We create physical environments and face-to-face experiences that work effectively for businesses, brands, customers and staff.

We are based in London and Vancouver, working globally with product and service brands to help them capitalise on their retail estate and increase their profits.

We’re a multi-national team of product designers and architects, digital and graphic designers, interior designers and business creatives who believe in the power and value of design as a strategic tool to drive innovation and growth.

Whether we’re launching new flagship stores, transforming existing spaces, rolling out retail solutions, or developing concessions, pop-ups and kiosks, we are people who design for people and their relationship to the physical world. Our holistic approach creates solutions that support the business strategy, capture the brand promise, motivate staff and connect with customers in meaningful ways. We call this integrated approach ‘The Happiness Circle’.

What we do

The kinds of work we do…

When it comes to creating great work, there’s no magic formula or one-size-fits-all solution. Every client has a different vision, and every brief poses a new challenge. That said, our work process tends to fall into three broad stages.

Design Thinking
Design thinking adds value by harnessing creativity and exploring different possible approaches. We apply this to each commercial context to encourage innovation and promote growth. At this stage, we’re looking for deep insights and first-hand understanding of the problems, needs and opportunities.

User Insight Research
Cultural Diaries
User Scenario Development
Market Benchmarking 
Trend Forecasting 
Brief Writing 
Dynamic Market Mapping 
Customer and Staff Journey Mapping 
Opportunity Definition 
Store Audits 
Visual Business Cases 
Experience Strategy

Design Creation
This is where new concepts are conceived, defined, developed, visualised and communicated. We use a host of creative techniques to filter out the best ideas and make sure they meet the brief. And we apply imagination and intuition to bring our ideas to life. We create new concepts in the following areas:

Flagship Stores
Laboratory Stores
Roll-out Stores
Prototype Stores
Pop Up Stores
Shop-in-Shop Concessions
Point of Sale Displays 
Exhibition Stands
Event Environments
Exterior Facades

Design Delivery
This stage covers final prototyping, signing off, production, opening and ongoing support as the store becomes operational. We inspire, direct and guide everyone involved to make the design creation a reality, making sure that we stay true to the original vision. Ultimately, we make sure the end result works for all stakeholders.

Design Guidelines 
Store Roll-out Design Drawing Packages
Fixture Drawings for Manufacture
Tender Management/ Review
Manufacture and Supplier Guidance
Prototype Review
Value Engineering
Staff and Stakeholder Training
Store Reviews

New business contact

Ian Johnston

Creative Director and Founder
t: 07818 436 218
e: ian@quininedesign.com

Additional UK offices


Quinine Vancouver
Unit 482 - 1755 Robson Street
BC, Canada
V6G 3B7
United Kingdom

Overseas Markets

Europe - Eastern
Europe - Scandinavia
Europe - Southern
North America

VAT number


Date joined DBA

March 2010


Design Business Association