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Owners/board of directors:


Yael Alaton

Chief Strategy Officer


Mike Branson Expand biography

Founding Managing Partner & CEO

Mike Branson - Managing Partner
Combining strategy, marketing and business expertise, Mike brings his cool, calm sense, insight and knowledge to Pearlfisher's studio in New York, where he is based, although his presence is positively felt across both studio's.
A founding partner of the company and still very much hands on, his depth of brand and business experience is an invaluable asset to many of the iconic brands that Pearlfisher works with, as well as playing a crucial role in winning the trust of new clients.
His fluent French and German comes in handy with our European clients too. He is also a frequent speaker at high-profile international industry events and regular contributor and commentator in the design and brand press.
Mike's biggest passion is sport - following, attending and participating in it.
However, his own physical activity has become more refined as the years have
passed, with long-distance running giving way (before his knees did) to cycling and horse riding. Meanwhile regular yoga retreats have made him the Zen master of the New York studio.
Mike recently became a trustee of Amantani www.amantani.co.uk, a charity that helps some of South America's most vulnerable children.


Jonathan Ford Expand biography

CEO & Founding Creative Partner

Jonathan Ford - Creative Partner.
Jonathan is a designer and co-founding partner of Pearlfisher. He oversees a portfolio of award-winning designs, including a high profile list of ethical, entrepreneurial and iconic brands. The outstanding commercial success of many of these design projects
has led to Pearlfisher being named by the DBA as the leading design agency for Design Effectiveness in 2008.
He is also a frequent speaker at high-profile international industry events and regular contributor and commentator in the design and brand press.
In his not so spare time he helps REACH, a childhood
leukaemia appeal, raises funds for Great Ormond Street Hospital, designs the odd garden, is writing a book for people with a desk job and a dream, and lives his former glorious rugby playing days
through his children.


Karen Welman Expand biography

Founding Creative Partner & CCO

Karen Welman - Creative Partner.
Karen is an award-winning graphic designer and founding creative partner at Pearlfisher. Her entrepreneurial streak is a magnet for many of the challenger brands with which Pearlfisher works, attracting a diverse and innovative range of like-minded clients. Since becoming a mother of four, Karen?s career has evolved from
designer to inventor. Her patented inventions include 37º, www.37degrees.co.uk, a range of temperature-regulating baby clothes featuring NASA-developed fabrics. This award-winning brand has picked up a host of prizes, including the Kind & Jugend Innovation Award 2007, The Good Design Award in Japan and double gold in the Best Inventors Awards. Using the same material,
she launched Dick Moby's - a range of men's underwear designed to keep the crown jewels cool. And if that wasn't enough, she was voted one of the Top 10 Global Female Inventors of 2006 in an award ceremony in Singapore.
Karen's insistence on pushing the boundaries both at work and play has gained her a formidable reputation - one that her clients, colleagues and family are wise to treat with the utmost respect.

Other key people in the agency:


Natalie Chung

Creative Director

New business contact:


Nic Robson

Client Development Director